Cinema-Not Just An Entertainment Industry
Cinema Industry continues to be one of the biggest businesses in the country even in today's times. In a country like India, Cinema Industry for long has been considered as just a source of entertainment. Audiences have been made to believe that films are just an escape from reality. But times have changed now. Today, this industry not just provides entertainment to the wide range of audience that support this business but also has proven to bring an impact in the lives of people. It has been successful in portraying a wide variety of theories and real-time concepts.
When a film connects to the audience beyond what is portrayed, is when the film is said to be successful. The new-age directors have shown that they are ready to explore different areas and unlock the true potential of what this industry is capable of and what it can bring to the silver screens. The films being directed today are no longer being directed to solely entertain the audience and vile their time away, but they also focus on throwing light on various topics which cannot be discussed in other mediums. The films that we get to see today focus on raising social-consciousness and awareness among the public, speak about various personalities from former generations who have lived life worth inspiring the youth and generations to come, discuss about science-fictions, time-travel and much more. Different films address different issues ranging from sex knowledge to law and order to everything under, over and above the sun.
Films can be seen as a reflection of the society and if used responsibly can bring a huge impact in the lives of people. Cinema industry is one of the successful industries not because it produces good films but because it comes with great star value. Films with deep meaningful messages would reach a huge number of audience when the characters are portrayed by actors who have great star value in the market. Films are a medium to connect to a wider audience and hence when used rightly can bring humongous impacts. While we address the positive side of the cinema industry it is important to also state few issues associated with it. A film maker has to undertake much research before taking up a particular theme. Since, the audience view a film through the director's perspective. It is important that they provide the mass with the right knowledge and information. In India, Cinema Industry is a boon to the people of the country. When films connect to the mass through emotions, intellect and wisdom, the film can be considered as film that has brought awakening and enlightenment.
Therefore, we can conclude that the cinema industry is not just an entertainment industry anymore and it will continue to evolve as the days pass by.
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